By Shirley M. Carolan
It never ceases to amaze me that one of our best kept secrets is the Carlsbad Oceanside Art League, affectionately known as COAL.
If you are looking for something special this Christmas for a loved one, or even something beautiful and decorative for yourself, why not visit this best kept secret in town – the Carlsbad Oceanside Art League (COAL) at 300 Carlsbad Village Dr., #101.You will find oil paintings, water colors, mixed media, photography, and sculptures, etc.
After much harranging with myself, I finally gave myself permission to exhibit another oil painting for sale. While I don’t consider it my best work by any means I am exceedingly happy to be able to let go of one of my “babies.” Yes, artists consider their work just like giving birth to a baby and are very attached to their work. I am no exception either, so it is a major breakthrough for me. This means I will have more wall space at home to produce more paintings as I let go of others that I have clung to.
It also means that in the New Year I am going to be much more productive. I’ve signed up for several art classes starting in January and want to learn more techniques of using the palette knife. I love 3-dimensional art!
I’d like to extend an invitation for you to visit the galIery over the Holidays. I will be sitting the gallery on Friday, December 21 from 11AM to 2 PM and will be happy to show you around. The Holiday viewing schedule has changed so you may want to call first to be sure they are open at 760-434-8497.
I look forward to seeing you there!
Shirley M. Carolan, ATMG
Artist/Speaker/Writer
artistwithaflair@att.net
Phone/Fax: 760-732-0663
http://www.angelscross.blogspot.com
http://www.smcarolan.blogspot.com
Thursday, December 13, 2007
Friday, November 23, 2007
THANKSGIVING & BLESSINGS
By Shirley M. Carolan
Thanksgiving is one of my favorite holidays. For my family and I, it holds very significant memories. We were living in London, England in 1947. World War II had ended the summer of 1945, yet England was still on food rations in 1947. That November, my parents announced to my twin brother and I that we would be emigrating to America shortly. We were 14 and a half at the time.
We boarded the SS AMERICA at Southampton, England on Thanksgiving Day, November 27, 1947 and set sail for New York. At the time we did not know the meaning of Thanksgiving Day but we soon found out. At first, we were quite overwhelmed by the wonderful food and fresh fruits. During the war, we had not seen bananas or peaches, or even white bread. It was a novelty to take these back to our cabin to eat. We were not sure if we should peel the fruit first and had to ask our parents.
Eggs where another novelty. At breakfast, the steward asked how my family would like their eggs served? There was dead silence. He persisted … sunnyside up? …over easy? …hard boiled? They settled for sunnyside up which became their undoing because when the eggs arrived and the cheerful yolks looked up at them they bolted from the huge ship’s dining room, not to be seen, or heard from again until we were close to New York harbor.
Indeed, I was the lucky one because I couldn’t eat eggs and thus my long anticipated freedom to explore this magnificent ship on my own was now realized. However, not to be outdone, my twin brother did not eat all of his eggs and thus insisted upon accompanying me.
As we surveyed the various decks and assorted amusements we entered an Ice Cream Parlor. We were in heaven ordering and eating ice cream sundaes until we tried our first Coca Cola and got quite a shock because it reminded us of cough medicine we were forced to take when ill. H’m …
Since that first Thanksgiving I’ve enjoyed this holiday in various settings. While I never married or had children to share this lovely holiday with, I’ve never lost my childhood fascination with the meaning of Thanksgiving. In recent years, I’ve set my own traditions. Yesterday was no exception. After giving morning thanks and watching the Macy’s Day Parade, I took my little Shih-Tzu, Krissy, down to Carlsbad by the sea to enjoy a stroll along the boardwalk.
It was a magnificent afternoon with the sun shining warmly on my back and bouncing off the waves in majesty. My spirits soared as I breathed in the beautiful fresh air and observed the wonderful Pacific Ocean. How lucky I felt to be living in this wonderful paradise! Tourists and residents were out in full swing. I exchanged pleasantries with so many people I was almost hoarse when it was time to come home. Dog lovers and owners were also out in full force. There were so many breeds to ooh and ahh over. Krissy got her fill of pats and loving too. One young lady even asked could she have a picture taken with her!
Then I came home to Cornish Hen, Brussell sprouts, yams, pearl onions, stuffing, etc. Dessert was a surprise. Ah yes, I have so much to be thankful for as well as blessings galore!
Shirley M. Carolan, ATMG
Artist/Speaker/Writer
artistwithaflair@att.net
Phone/Fax: 760-732-0663
www.angelscross.blogspot.com
Thanksgiving is one of my favorite holidays. For my family and I, it holds very significant memories. We were living in London, England in 1947. World War II had ended the summer of 1945, yet England was still on food rations in 1947. That November, my parents announced to my twin brother and I that we would be emigrating to America shortly. We were 14 and a half at the time.
We boarded the SS AMERICA at Southampton, England on Thanksgiving Day, November 27, 1947 and set sail for New York. At the time we did not know the meaning of Thanksgiving Day but we soon found out. At first, we were quite overwhelmed by the wonderful food and fresh fruits. During the war, we had not seen bananas or peaches, or even white bread. It was a novelty to take these back to our cabin to eat. We were not sure if we should peel the fruit first and had to ask our parents.
Eggs where another novelty. At breakfast, the steward asked how my family would like their eggs served? There was dead silence. He persisted … sunnyside up? …over easy? …hard boiled? They settled for sunnyside up which became their undoing because when the eggs arrived and the cheerful yolks looked up at them they bolted from the huge ship’s dining room, not to be seen, or heard from again until we were close to New York harbor.
Indeed, I was the lucky one because I couldn’t eat eggs and thus my long anticipated freedom to explore this magnificent ship on my own was now realized. However, not to be outdone, my twin brother did not eat all of his eggs and thus insisted upon accompanying me.
As we surveyed the various decks and assorted amusements we entered an Ice Cream Parlor. We were in heaven ordering and eating ice cream sundaes until we tried our first Coca Cola and got quite a shock because it reminded us of cough medicine we were forced to take when ill. H’m …
Since that first Thanksgiving I’ve enjoyed this holiday in various settings. While I never married or had children to share this lovely holiday with, I’ve never lost my childhood fascination with the meaning of Thanksgiving. In recent years, I’ve set my own traditions. Yesterday was no exception. After giving morning thanks and watching the Macy’s Day Parade, I took my little Shih-Tzu, Krissy, down to Carlsbad by the sea to enjoy a stroll along the boardwalk.
It was a magnificent afternoon with the sun shining warmly on my back and bouncing off the waves in majesty. My spirits soared as I breathed in the beautiful fresh air and observed the wonderful Pacific Ocean. How lucky I felt to be living in this wonderful paradise! Tourists and residents were out in full swing. I exchanged pleasantries with so many people I was almost hoarse when it was time to come home. Dog lovers and owners were also out in full force. There were so many breeds to ooh and ahh over. Krissy got her fill of pats and loving too. One young lady even asked could she have a picture taken with her!
Then I came home to Cornish Hen, Brussell sprouts, yams, pearl onions, stuffing, etc. Dessert was a surprise. Ah yes, I have so much to be thankful for as well as blessings galore!
Shirley M. Carolan, ATMG
Artist/Speaker/Writer
artistwithaflair@att.net
Phone/Fax: 760-732-0663
www.angelscross.blogspot.com
Tuesday, October 09, 2007
REFLECTIONS
by Shirley M. Carolan
This has been a year of considerable reflection for me. It started, quite naturally, by journaling my feelings about HOW and WHERE my life was going, while keeping in mind if the direction I was headed towards was OK with me ... the kinds of gems I teach my clients when they attend either my JOURNALING or GOAL SETTING seminars.
To be sure, it’s a process and it can be long, short, or even arduous. In my case it’s been extremely arduous! That’s because I had conflicting goals and aspirations. I wanted to have a thriving writing business as well as a lucrative speaking business.
Today, I realize there is nothing intrinsically wrong with that if you are in your 30s, 40s or even 50s, and want to do both, to the exclusion of everything else. Or, your early formal education prepared you for entrees into such careers. But it’s a bit overwhelming if you’re launching both in your 70s! Not that I was literally starting from scratch mind you. While life was happening to me I was always busy on the side dabbling in both careers. I allowed “survival” to be my mentor, yardstick, and constant companion.
Perhaps St. John’s University in New York was right after all. I was taking English Lit and Poly Sci at night, back in 1962-64, while working full time as an executive secretary to the President of the company. I thought my identity then was my two-piece suit and title. St. John’s suggested that I major in English and get a BS degree. At the time, that seemed ridiculously easy to me. But that’s for another article.
Today, I am literally ridding myself of all the “fluff,” the good but sidetracking events, seminars, people, books, obstacles, both real and imagined, that I allow to impede my progress. It’s euphoric but also quite scary because it’s letting go of the familiar that I’ve surrounded myself with and quite literally striking out on a path that acknowledges my true purpose and mission in life! Why, it’s like doing a firewalk all over again with Tony Robbins but this time around I intend to succeed! This time around however, I have a wonderful, supportive, professional team who want me to succeed and won’t let me fail!
Stay tuned to learn more about my new venture and how journaling is opening the doors to success!
Shirley M. Carolan
artistwithaflair@att.net
Phone/Fax: 760-732-0332
www.shirleycarolan.com
http://smcarolan.blogspot.com
http://angelscross.blogspot.com
This has been a year of considerable reflection for me. It started, quite naturally, by journaling my feelings about HOW and WHERE my life was going, while keeping in mind if the direction I was headed towards was OK with me ... the kinds of gems I teach my clients when they attend either my JOURNALING or GOAL SETTING seminars.
To be sure, it’s a process and it can be long, short, or even arduous. In my case it’s been extremely arduous! That’s because I had conflicting goals and aspirations. I wanted to have a thriving writing business as well as a lucrative speaking business.
Today, I realize there is nothing intrinsically wrong with that if you are in your 30s, 40s or even 50s, and want to do both, to the exclusion of everything else. Or, your early formal education prepared you for entrees into such careers. But it’s a bit overwhelming if you’re launching both in your 70s! Not that I was literally starting from scratch mind you. While life was happening to me I was always busy on the side dabbling in both careers. I allowed “survival” to be my mentor, yardstick, and constant companion.
Perhaps St. John’s University in New York was right after all. I was taking English Lit and Poly Sci at night, back in 1962-64, while working full time as an executive secretary to the President of the company. I thought my identity then was my two-piece suit and title. St. John’s suggested that I major in English and get a BS degree. At the time, that seemed ridiculously easy to me. But that’s for another article.
Today, I am literally ridding myself of all the “fluff,” the good but sidetracking events, seminars, people, books, obstacles, both real and imagined, that I allow to impede my progress. It’s euphoric but also quite scary because it’s letting go of the familiar that I’ve surrounded myself with and quite literally striking out on a path that acknowledges my true purpose and mission in life! Why, it’s like doing a firewalk all over again with Tony Robbins but this time around I intend to succeed! This time around however, I have a wonderful, supportive, professional team who want me to succeed and won’t let me fail!
Stay tuned to learn more about my new venture and how journaling is opening the doors to success!
Shirley M. Carolan
artistwithaflair@att.net
Phone/Fax: 760-732-0332
www.shirleycarolan.com
http://smcarolan.blogspot.com
http://angelscross.blogspot.com
Tuesday, September 18, 2007
MIRA COSTA COLLEGE CALLING!
By Shirley M. Carolan
It is with great delight that I inform you Mira Costa College renewed my contract to teach “Journaling for Success” again this fall. If you missed the first class in September, don’t worry, there’s still time to register for the October 9th class.
As many of you know, Journaling is my favorite tool to get centered mentally, emotionally and spiritually! It has helped me to avoid many pitfalls and decisions I might later regret by getting in touch with my “gut” feelings. It amazes me sometimes how quickly I am ready to give my power away to others only to rue it later. That’s why I devised a whimsical “What’s Bugging Me” form. I get to lay out in writing “What’s Bugging Me,” “Why It’s Bugging Me,” “What Can I Do About It?” and lastly “What Did I Learn” from journaling about it.
But, that’s only one of the tremendous gifts of Journaling! I came up with a personal list of 30 ways to use Journaling successfully. Here are ten, not necessarily in order of importance but to give you an idea of the broad range of subjects where Journaling can further help you on your journey through life:
• A tool to take ACTION instead of procrastinating
• Attract people you want in your life at a new level of AWARENESS
• LOVE yourself more and stop putting others’ needs ahead of your own
• Let go of anxiety, especially over the things that you can CONTROL
• LET GO of the deadbeats and unsupportive people in your life with love
• DEFINE your own values and beliefs not those handed down to you
• Take back your POWER instead of being a people pleaser all the time
• Gain CLARITY about your life and what’s most important to you
• Learn how to ACT versus re-act to people, places, and things
• DEAL WITH “unfinished business” in your life–it’s blocking positive energy!
I trust the above will whet your appetite! If you are unable to attend the hands-on workshop on October 9, I will be happy to send you the Workbook for the small fee of $12.99, tax included. It is self-explanatory with lots of good tips, stories, anecdotes, and exercises you can do at leisure. It follows the workshop verbatim!
To register on line for the class please go to: www.miracosta.edu/Instruction/Community Education. This will lead you to “Community Services and Business Development classes.
I look forward to meeting you in class!
Shirley M. Carolan, ATM-G
Speaker/Freelance Writer
Phone/Fax: 760-732-0663
artistwithaflair@att.net
www.shirleycarolan.com
http://angelscross.blogspot.com
Copyright© 2007 by Shirley Carolan. All rights reserved. To reprint any portion of this article simply contact Shirley Carolan at artistwithaflair@att.net.
It is with great delight that I inform you Mira Costa College renewed my contract to teach “Journaling for Success” again this fall. If you missed the first class in September, don’t worry, there’s still time to register for the October 9th class.
As many of you know, Journaling is my favorite tool to get centered mentally, emotionally and spiritually! It has helped me to avoid many pitfalls and decisions I might later regret by getting in touch with my “gut” feelings. It amazes me sometimes how quickly I am ready to give my power away to others only to rue it later. That’s why I devised a whimsical “What’s Bugging Me” form. I get to lay out in writing “What’s Bugging Me,” “Why It’s Bugging Me,” “What Can I Do About It?” and lastly “What Did I Learn” from journaling about it.
But, that’s only one of the tremendous gifts of Journaling! I came up with a personal list of 30 ways to use Journaling successfully. Here are ten, not necessarily in order of importance but to give you an idea of the broad range of subjects where Journaling can further help you on your journey through life:
• A tool to take ACTION instead of procrastinating
• Attract people you want in your life at a new level of AWARENESS
• LOVE yourself more and stop putting others’ needs ahead of your own
• Let go of anxiety, especially over the things that you can CONTROL
• LET GO of the deadbeats and unsupportive people in your life with love
• DEFINE your own values and beliefs not those handed down to you
• Take back your POWER instead of being a people pleaser all the time
• Gain CLARITY about your life and what’s most important to you
• Learn how to ACT versus re-act to people, places, and things
• DEAL WITH “unfinished business” in your life–it’s blocking positive energy!
I trust the above will whet your appetite! If you are unable to attend the hands-on workshop on October 9, I will be happy to send you the Workbook for the small fee of $12.99, tax included. It is self-explanatory with lots of good tips, stories, anecdotes, and exercises you can do at leisure. It follows the workshop verbatim!
To register on line for the class please go to: www.miracosta.edu/Instruction/Community Education. This will lead you to “Community Services and Business Development classes.
I look forward to meeting you in class!
Shirley M. Carolan, ATM-G
Speaker/Freelance Writer
Phone/Fax: 760-732-0663
artistwithaflair@att.net
www.shirleycarolan.com
http://angelscross.blogspot.com
Copyright© 2007 by Shirley Carolan. All rights reserved. To reprint any portion of this article simply contact Shirley Carolan at artistwithaflair@att.net.
Thursday, August 30, 2007
REWARDING MENTORING!
By Shirley M. Carolan
This summer I had the privilege and opportunity to mentor three young professional women through their “ Icebreaker” speeches at my Carlsbad Toastmaster Club #2113, Tick Talk Toastmasters! They are from diverse backgrounds and bring a plethora of talent and experiences with them.
Lest you think Toastmasters is dull and repetitive, let me tell you a little bit about these amazing young women. One is a mortgage broker (her own business), one is a professional chef, employed by a very prestigious San Francisco Bay Area restaurant, and one is a very gifted artist, author, and teacher. Two of them one the “Best Speaker” trophy the night they spoke. The third one also would have won this distinguished award had she not , unfortunately, ran a little over the time limit. That’s right, you heard right … the time limit!
Everything in Toastmaster is timed, from the start of the meeting, through Table Topics, Prepared Speeches to Evaluations. For some this is a turnoff but for others they appreciate learning how to express themselves succinctly, without using a lot of unnecessary verbage, and boring an audience to death! It’s an art form but anyone with the desire can learn how to speak in public at the drop of a hat without going to pieces. I’m told the No. 1 fear is America is still the fear of public speaking, and not the fear of dying!
Getting back to the young mentees. The mortgage broker was seduced by an opportunity to get her college paid for if she enlisted in the US Army. Her stories of boot camp/training while hilarious are also a testament to her character and discipline! We were all mesmerized by the ordeals this petite young woman experienced.
Our professional chef told us about her first interview after graduation and how tough it was to convince the Head Chef that she had what it takes to handle an 8hr day job, standing on her feet, chopping, grinding nuts, fava beans, etc. with a pestle! She showed us her burn scars with pride saying they were her “medals” in her profession. And we think enduring a 1-2 interview session with a panel of people is tough!
Our artist/author riveted us with her story of being born deaf, learning the American Sign Language to communicate with family and friends. Her world was totally silent until she was about 9 years old and scientific advances changed her life forever so that now she can hear and communicate beautifully. Her artwork is outstanding and encompasses many cultures. She is written up in several magazines.
Again, it was a joy for me to work with all these talented young women. They are a joy to be around and a joy to watch grow! They will certainly leave their mark in their respective fields and then some! After 26 years in Toastmasters International I am still learning! The folks you meet are inspiring and stimulating. Why not check out a Toastmaster club near you by going to www.toastmasters.org
Shirley M. Carolan
artistwithaflair@att.net
Phone/Fax: 760-732-0332
www.shirleycarolan.com
http://smcarolan.blogspot.com
http://angelscross.blogspot.com
Copyright 2007 by Shirley Carolan. All rights reserved. To reprint any part of this article simply contact Shirley Carolan at artistwithaflair@att.net.
This summer I had the privilege and opportunity to mentor three young professional women through their “ Icebreaker” speeches at my Carlsbad Toastmaster Club #2113, Tick Talk Toastmasters! They are from diverse backgrounds and bring a plethora of talent and experiences with them.
Lest you think Toastmasters is dull and repetitive, let me tell you a little bit about these amazing young women. One is a mortgage broker (her own business), one is a professional chef, employed by a very prestigious San Francisco Bay Area restaurant, and one is a very gifted artist, author, and teacher. Two of them one the “Best Speaker” trophy the night they spoke. The third one also would have won this distinguished award had she not , unfortunately, ran a little over the time limit. That’s right, you heard right … the time limit!
Everything in Toastmaster is timed, from the start of the meeting, through Table Topics, Prepared Speeches to Evaluations. For some this is a turnoff but for others they appreciate learning how to express themselves succinctly, without using a lot of unnecessary verbage, and boring an audience to death! It’s an art form but anyone with the desire can learn how to speak in public at the drop of a hat without going to pieces. I’m told the No. 1 fear is America is still the fear of public speaking, and not the fear of dying!
Getting back to the young mentees. The mortgage broker was seduced by an opportunity to get her college paid for if she enlisted in the US Army. Her stories of boot camp/training while hilarious are also a testament to her character and discipline! We were all mesmerized by the ordeals this petite young woman experienced.
Our professional chef told us about her first interview after graduation and how tough it was to convince the Head Chef that she had what it takes to handle an 8hr day job, standing on her feet, chopping, grinding nuts, fava beans, etc. with a pestle! She showed us her burn scars with pride saying they were her “medals” in her profession. And we think enduring a 1-2 interview session with a panel of people is tough!
Our artist/author riveted us with her story of being born deaf, learning the American Sign Language to communicate with family and friends. Her world was totally silent until she was about 9 years old and scientific advances changed her life forever so that now she can hear and communicate beautifully. Her artwork is outstanding and encompasses many cultures. She is written up in several magazines.
Again, it was a joy for me to work with all these talented young women. They are a joy to be around and a joy to watch grow! They will certainly leave their mark in their respective fields and then some! After 26 years in Toastmasters International I am still learning! The folks you meet are inspiring and stimulating. Why not check out a Toastmaster club near you by going to www.toastmasters.org
Shirley M. Carolan
artistwithaflair@att.net
Phone/Fax: 760-732-0332
www.shirleycarolan.com
http://smcarolan.blogspot.com
http://angelscross.blogspot.com
Copyright 2007 by Shirley Carolan. All rights reserved. To reprint any part of this article simply contact Shirley Carolan at artistwithaflair@att.net.
CAVEAT EMPTOR!"
By Shirley M. Carolan
Regretably, I have not written in some time. You might say the muse left me. I’m now trying to get on with my writing projects and my life after a traumatic ordeal which began last spring.
Buying a new computer (regardless of the make) with all the latest bells and whistles and attendant software should be a fun and memorable experience. After all, it’s not an everyday occurrence. Alas, since last spring that has not been the case for me.
Let me begin with the end in mind: DO NOT PAY CASH OR BY CHECK FOR ANY MERCHANDISE PURCHASED FROM A RETAIL STORE! You may already be aware of this. I was not. I paid for my new Hewlett Packard computer system by check instead of using a credit card. This action has literally haunted me.
If you pay by check, or cash, beware, if the merchandise is defective, for whatever reason, you, the consumer, must bear the brunt/responsibility of getting satisfaction from a vendor. This can be a very time-consuming, frustrating, income/money losing proposition and a very stressful experience. I experienced this when I bought my new computer system at Fry’s Electronics in San Marcos in March 2007!
The system crashed innumerable times, was fixed twice at the store, the first time requiring a new motherboard; a 3rd time, a technician came to my home to repair/assess the problem, and it crashed again shortly thereafter. The store manager would not let me exchange it. Recently, an exchange was made but not like for like merchandise. Instead, a Hewlett Packard computer was inadvertently exchanged for a Compaq Presario costing much less …
The moral is: Always use a credit card when buying merchandise from a retail store. The bank, or credit card company, will pursue claims of defective merchandise far easier and more quickly than you can. While they do the pursuing, and you get your money back if that’s what you want, you can sleep soundly at night!
Shirley M. Carolan
artistwithaflair@att.net
Phone/Fax: 760-732-0332
www.shirleycarolan.com
http://smcarolan.blogspot.com
http://angelscross.blogspot.com
Copyright 2007 by Shirley Carolan. All rights reserved. To reprint any part of this article simply contact Shirley Carolan at artistwithaflair@att.net.
Regretably, I have not written in some time. You might say the muse left me. I’m now trying to get on with my writing projects and my life after a traumatic ordeal which began last spring.
Buying a new computer (regardless of the make) with all the latest bells and whistles and attendant software should be a fun and memorable experience. After all, it’s not an everyday occurrence. Alas, since last spring that has not been the case for me.
Let me begin with the end in mind: DO NOT PAY CASH OR BY CHECK FOR ANY MERCHANDISE PURCHASED FROM A RETAIL STORE! You may already be aware of this. I was not. I paid for my new Hewlett Packard computer system by check instead of using a credit card. This action has literally haunted me.
If you pay by check, or cash, beware, if the merchandise is defective, for whatever reason, you, the consumer, must bear the brunt/responsibility of getting satisfaction from a vendor. This can be a very time-consuming, frustrating, income/money losing proposition and a very stressful experience. I experienced this when I bought my new computer system at Fry’s Electronics in San Marcos in March 2007!
The system crashed innumerable times, was fixed twice at the store, the first time requiring a new motherboard; a 3rd time, a technician came to my home to repair/assess the problem, and it crashed again shortly thereafter. The store manager would not let me exchange it. Recently, an exchange was made but not like for like merchandise. Instead, a Hewlett Packard computer was inadvertently exchanged for a Compaq Presario costing much less …
The moral is: Always use a credit card when buying merchandise from a retail store. The bank, or credit card company, will pursue claims of defective merchandise far easier and more quickly than you can. While they do the pursuing, and you get your money back if that’s what you want, you can sleep soundly at night!
Shirley M. Carolan
artistwithaflair@att.net
Phone/Fax: 760-732-0332
www.shirleycarolan.com
http://smcarolan.blogspot.com
http://angelscross.blogspot.com
Copyright 2007 by Shirley Carolan. All rights reserved. To reprint any part of this article simply contact Shirley Carolan at artistwithaflair@att.net.
Saturday, June 23, 2007
WIIFM - "WHAT'S IN IT FOR ME?"
By Shirley M. Carolan
Whether you are a novice or a seasoned speaker, if you incorporate “WIFFM” into all of your presentations you will succeed in capturing your audience’s attention,loyalty and patronage. That’s a pretty strong statement but it works every time.
For starters, what is “WIIFM?” WIIFM is an acronym for “What’s In It For Me?” WIIFM is very simply having and keeping your audience’s interest and attention uppermost throughout your entire presentation. Any presentation you give must address what’s of importance or of interest to your audience.
How can you be sure this will work for you? Before you script any presentation take a moment and ask yourself the following questions:
• Why have they come to hear me speak?
• Is it because I am an expert in my field?
• What are their needs, wants, goals, objectives?
• What are their expectations?
• Do I have the requisite skills and knowledge?
Now ask yourself “what are MY objectives? What would I like them to take away today?
• An idea
• A valuable shortcut
• A new product, research, etc.
• A commitment to take action on something?
• A cosr effective business technique?
• A desire to learn more and become my client?
Once, you know your audience, what makes them tick, why they are here, and can answer the above questions truthfully, you are on your way to success! You will be able to demonstrate your integrity and credibility, combined with your business expertise! This is also known as a win-win situation.
You may be the novice speaker or new Toastmaster reading this and saying “Yes, but ... what does this have to do with giving manual speeches? Good question! Everything! Once you know your audience’s expectations you will know how to fill them and leave them clamoring for more!
Start now to think about your audience first, their expectations and then craft your presentation around their interests. It’s a matter of WIIFM!
Most folks fail to do this because they are too busy “telling” the audience something vs. "showing” them. Why doesn’t this work? When you “tell” the audience something you run the risk of being boring, preachy, self-absorbed, uncaring, and/or totally inept. (Incidentally, I’ve written about this topic previously entitled “Show ...Don’t Tell! Please check out my blogsite http://smcarolan.blogspot.com to see the entire article)
You also run the risk of rambling because your presentation is not organized into meaningful parts, i.e., an opening, a body, and a conclusion! There are no transitions between the parts, nothing in it for the audience, and nothing to keep their attention focused on what you are saying. Consequently, folks will tune out on you. Later on, they may even misquote you because they take things out of context because they didn’t fully pay attention to what you said! Good organization, therefore, is tantamount to giving your audience what it needs and deserves!
Paying attention to and incorporating these few tips into your next presentation will pay you dividends! It will catapult you from being a mediocre speaker, give you more credibility in your chosen field, name recognition, and a desire by others to do business with you!
Voila, you have killed two birds with one stone and are on your way to speaking success and/or increased business!
If you would like more information on how to structure a presentation making good use of WIIFM, please email me your request and I will be happy to send you my free article “How To Use What’s In It For Me (WIIFM) Effectively!” My email address is: artistwithaflair@att.net.
Shirley M. Carolan
artistwithaflair@att.net
Phone/Fax: 760-732-0332
www.shirleycarolan.com
http://smcarolan.blogspot.com
http://angelscross.blogspot.com
Copyright 2007 by Shirley Carolan. All rights reserved. To reprint any part of this article simply contact Shirley Carolan at artistwithaflair@att.net.
Whether you are a novice or a seasoned speaker, if you incorporate “WIFFM” into all of your presentations you will succeed in capturing your audience’s attention,loyalty and patronage. That’s a pretty strong statement but it works every time.
For starters, what is “WIIFM?” WIIFM is an acronym for “What’s In It For Me?” WIIFM is very simply having and keeping your audience’s interest and attention uppermost throughout your entire presentation. Any presentation you give must address what’s of importance or of interest to your audience.
How can you be sure this will work for you? Before you script any presentation take a moment and ask yourself the following questions:
• Why have they come to hear me speak?
• Is it because I am an expert in my field?
• What are their needs, wants, goals, objectives?
• What are their expectations?
• Do I have the requisite skills and knowledge?
Now ask yourself “what are MY objectives? What would I like them to take away today?
• An idea
• A valuable shortcut
• A new product, research, etc.
• A commitment to take action on something?
• A cosr effective business technique?
• A desire to learn more and become my client?
Once, you know your audience, what makes them tick, why they are here, and can answer the above questions truthfully, you are on your way to success! You will be able to demonstrate your integrity and credibility, combined with your business expertise! This is also known as a win-win situation.
You may be the novice speaker or new Toastmaster reading this and saying “Yes, but ... what does this have to do with giving manual speeches? Good question! Everything! Once you know your audience’s expectations you will know how to fill them and leave them clamoring for more!
Start now to think about your audience first, their expectations and then craft your presentation around their interests. It’s a matter of WIIFM!
Most folks fail to do this because they are too busy “telling” the audience something vs. "showing” them. Why doesn’t this work? When you “tell” the audience something you run the risk of being boring, preachy, self-absorbed, uncaring, and/or totally inept. (Incidentally, I’ve written about this topic previously entitled “Show ...Don’t Tell! Please check out my blogsite http://smcarolan.blogspot.com to see the entire article)
You also run the risk of rambling because your presentation is not organized into meaningful parts, i.e., an opening, a body, and a conclusion! There are no transitions between the parts, nothing in it for the audience, and nothing to keep their attention focused on what you are saying. Consequently, folks will tune out on you. Later on, they may even misquote you because they take things out of context because they didn’t fully pay attention to what you said! Good organization, therefore, is tantamount to giving your audience what it needs and deserves!
Paying attention to and incorporating these few tips into your next presentation will pay you dividends! It will catapult you from being a mediocre speaker, give you more credibility in your chosen field, name recognition, and a desire by others to do business with you!
Voila, you have killed two birds with one stone and are on your way to speaking success and/or increased business!
If you would like more information on how to structure a presentation making good use of WIIFM, please email me your request and I will be happy to send you my free article “How To Use What’s In It For Me (WIIFM) Effectively!” My email address is: artistwithaflair@att.net.
Shirley M. Carolan
artistwithaflair@att.net
Phone/Fax: 760-732-0332
www.shirleycarolan.com
http://smcarolan.blogspot.com
http://angelscross.blogspot.com
Copyright 2007 by Shirley Carolan. All rights reserved. To reprint any part of this article simply contact Shirley Carolan at artistwithaflair@att.net.
Subscribe to:
Posts (Atom)
